Geoff McFetridge is an artist and commercial designer. This website redesign aimed to display a modern, fresh look to complement McFetridge’s unique art style. Just as he balances creating both art and commercial design, this website balances organic and structured elements. To pay homage to the inspiration he takes from nature, there is both order and chaos found in this redesign.

​

This is a student project designed in Figma with its assets created in Photoshop + Illustrator.